Rappler Talk: What went wrong in Isko Moreno campaign and how to fix it



Rappler reporter Pia Ranada talks to political scientist Cleve Arguelles, who is also head of research at public opinion research firm WR Numero, about the weaknesses and strengths of Isko Morenoโ€™s campaign communication strategy and what can still be done to improve his chances. https://www.rappler.com/nation/elections/interview-what-went-wrong-isko-moreno-campaign/

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23 thoughts on “Rappler Talk: What went wrong in Isko Moreno campaign and how to fix it”

  1. Dapat yata ang Question ay "WHAT HAPPEND TO LENI's CAMP? WHAT HAPPEND TO HER RATING?, ELECTION IS COMING AND YET HER RATING CONTINOUSLY GOING DOWN!,๐Ÿ˜‚๐Ÿคฃ๐Ÿ˜…๐Ÿ‘Ž๐Ÿ‘Ž๐Ÿ‘Žkasi mula umpisa hanggang sa kasalukuyan ay wala ng ginawa kundi puro PANINIRA, BLACK PROPAGANDA EH NAG BOOMERANG…PATAY KANG BATA KA…LENI 10% na lang๐Ÿ˜‚๐Ÿคฃ๐Ÿ˜… BBM 65%…๐Ÿ˜‚๐Ÿคฃ๐Ÿ˜…

  2. Napaka misleading naman ng title na to.. ano bang problema nio s survey ni Yorme? Mind conditioning lang? Sya nga hindi namumuroblema eh kasi tulad ng sinasagot nya nung tumakbo syang Manila Mayor nung 2019 pangatlo lng sya s survey pero sya ang nanalo. Sa tingin nio lang may mali s campaign strategy ni Yorme pero sa mga tulad naming silent majority naiintindihan namin ang ipinaglalaban ni Yorme at un ang bigyan kaming mahihirap ng kapanatagan ng isip like may murang bilihin, murang pamasahe at gasolina, ilaw at tubig, libreng paospital, de kalidad na edukasyon at may trabaho. Ito ding ini interview ni Pia sobrang biased, hindi muna nag research tungkol s excess campaign funds at s palipat lipat daw na political party ni Yorme. Susmio, nasagot na yan ni Yorme ilang beses at naklaro na ni Yorme yan, hindi mo ata napanuod kuya no? Obvious po na may pinapaboran kang kandidato sa mga sagot mo kuya. Di bale sa finals na lng po tau magkakaalaman. Solid Yorme here kahit anong negative comments pa sabihin mo kuya kasi halatang biased ka. Kaming silent majority ang magpapanalo kay Yorme sa May 9, 2022!
    #Godfirst
    #NaISKO
    #YorWill
    #biliskilos
    #bilisaksyon

  3. BAKIT kapag si LEN LEN ang nagsabing umatras ang ibang kandidato – OK LANG
    PERO kapag si LenLen ang sinabihan na umatras – MUKHANG INAPI.
    NASAAN na si LENLEN ngayon?
    Bakit hindi sya lumabas at magpa INTERVIEW at sabihin nya na hindi TOTOO na pina-a-atras nya sila Isko Moreno?
    Pa-VICTIM EFFECT pa sya.

  4. Whaaat? Paano naging same level yung 203 bil ni marcos sa campaign fund thingamajig ni isko? At certified pa ni sec henares na walang ginawang mali si isko ha.
    Ang tanging mali dito ay si robredo lying from the start about not running for pres

  5. HIM! I considered him at first though leaning kay VP. When he opened his mouth ๐Ÿ‘„ about gantihan, away ng pula at dilaw, turned off na ako. Clearly he has no sense of history. Trapong trapo. With the Divisoria issue he'll get naked how corrupt he is. Mabuksan pa mga Plunder cases niya during his tenure as VICE mayor.

  6. Diba kyao nanood na sinabi ni PRRD na wala syang i-eendorse na presidential candidate dahil gusto nya maging neutral lang sya.Saka umaasa kyo na i-endorso ni PRRD si Isko Moreno kung gayahin ni Isko mga actions ni PRRD?Nahihibang na tlga kayo,eh inaway away ni Isko si PRRD ay kinutya sa mga ginawa ni PRRD sa DRUG ON WAR!In your face Isko!Never kang iendorso ni PRRD.Saka too late na noh!Dika nga makaahin sa survey eh nangangarap ka oang mananalo!Hayaan mo,himas rehas ka pagkatapos ng election.Sana nga makulong kansa kagaguhang pagbebenta mo ng divisoria!

  7. It's premature to infer anything at this point of anyone's campaign. Unfortunately, you're trying very hard to rain in one's parade. One thing is for sure, ISKO is not anti-BBM nor anti-Leni, he is just ๐Ÿ’ฏ pro-people. It's a very clear message which silent majority will choose coming election day than the mere politickings of red and yellow-pink. Result-driven peace of mind and good governance is more palatable for the Filipinos to vote for Isko. ๐Ÿ‡ต๐Ÿ‡ญโ˜

  8. Most analyst,l and reportslers would say they dont understand what his messagig is. But honestly is as simple as "we are fed up with the rivalry". Masyado kasi tau addicted sa mga nganyan concept, tv channel rivalry abs vs gma, ateneo vs la salle etc.

    Thisbis the very reason why we always stumble, we always look back that we dont see whats in front and ahead of us.

    Kung ganun gusto nyo it would have been a more appealing is if the narrative is

    David vs Golliath
    Prince vs Pauper
    Mara vs Clara
    ๐Ÿคทโ€โ™€๏ธ๐Ÿคทโ€โ™‚๏ธ๐Ÿคฆโ€โ™€๏ธ๐Ÿคฆโ€โ™‚๏ธ

  9. Iโ€™m for Isko Moreno since day 1โ€ฆIโ€™m amazed of what he had done in Manila in his 3 year term and a trying time considering the pandemicโ€ฆ He emerged from the grassroot level thru hard work and love of service for the common taoโ€ฆ He is a fighter too ! He is not afraid to rock the boat . Considering what I heard from Bo Roco I too would go ballistic! Such devious, evil planโ€ฆ After all we are but humanโ€ฆ

  10. Walang problema nman lalo pang lumakas si isko ngayon,kyo lng Ang ngpababa,pang masa si isko c leni pang class a n b kya talo leni dhil kaunti lng class a n b

  11. I personally believe in the kind of governance Isko offers. I think there is no problem with the messaging he is trying to explain to us ordinary people. What is more important is WHO CAN DELIVER and WHO CAN GET THINGS DONE. The survey is just a "feel". Let us just wait for the actual turnout come May 9-the real survey. I respect your opinion, biased or not.
    #God first.

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